Catalogue

What it is:

A shoot on a white (or neutral) background with simple poses and consistent lighting across all images. Highly informative and distraction-free.

Purpose:

To showcase the product “as is”, so the customer can clearly see the fit, cut, and fabric.

Used for:

• Website catalogues
• E-commerce / marketplaces (Zalando, Amazon, About You, etc.)
• Instagram shops where clean product presentation is key

Lookbook

What it is:

A series of images that convey the mood of the brand and create the visual language of the collection.

Purpose:

To present the collection in context and highlight the brand’s aesthetics.

Used for:

• New collection presentations
• Social media promotion
• PR / presentations to buyers and stylists
• Press releases

Content Pack

What it is:

A mix of photos and videos produced in one shoot. Includes product in action, full looks, details, portraits — everything needed for consistent social media content.

Purpose:

To create a universal visual kit for Instagram, website, digital ads, and newsletters.

Used for:

• Instagram content creation
• Website visuals
• Digital advertising
• Stories, banners, email campaigns, etc.

Campaign

What it is:

A creative, concept-based photoshoot — a visual manifesto of the brand.

Purpose:

To communicate the brand’s philosophy, create a WOW effect, and draw attention to the collection.

Used for:

• Advertising campaigns
• Brand or product line launches
• Press releases, billboards, offline projects
• Editorial features in fashion media